Smells
Like Blonde
Like Blonde
Smells Like Blonde is an independent podcast project I founded and developed from concept to release.
The idea was to create a platform and resource for young creatives who may not yet have access to academic education, offering insight, relatability, and inspiration through honest conversations about creative growth.
Podcast Production
The first season includes five episodes each features conversations with diverse creatives, focusing on topics such as identity, creative authenticity, and finding purpose through art and design!
Podcast
Branding
Branding
Over the course of one year, I built the podcast’s identity from the ground up. Developing the concept, defining the target audience, and translating the brand’s core essence into a cohesive visual language through color, typography, and creative direction.
Podcast Promotion
For the promotion of the podcast on social media, I developed a series of visual and audiovisual assets, including posters, a teaser, a meme-based content piece, and behind-the-scenes vlogs. These elements were designed to enhance relatability and create a closer connection between the audience and the podcast.
Growth Through Creation
Throughout the development of the podcast, I refined my expertise in audio design, motion design, and post-production—skills that not only strengthened my creative direction but also elevated the overall production workflow.
This process also expanded my research capabilities, particularly in audience analysis and translating insights into content that is strategically tailored to the needs, expectations, and behaviors of my target audience.
This process also expanded my research capabilities, particularly in audience analysis and translating insights into content that is strategically tailored to the needs, expectations, and behaviors of my target audience.
So have a look at my to get all the insights!